It’s interesting that many sponsors choose not to pursue one source that can prove to be of extreme value. They may have considered going after corporate donations, but may not know how to pursue them. Is it a lack of confidence and vision, or perhaps not knowing what to say?
Failing to have, and effectively integrate, a ‘business ask strategy’ into your campaign leaves money on the table. Successful fundraising groups already know what to do and are reaping the financial rewards. Corporations often have money set aside for charitable causes and products they can donate or may be able to provide hands-on volunteer assistance.
Having a good understanding of your group’s needs and knowing how to approach and sell a business on your cause is important for securing donations. Here are some things to consider.
Failing to have, and effectively integrate, a ‘business ask strategy’ into your campaign leaves money on the table. Successful fundraising groups already know what to do and are reaping the financial rewards. Corporations often have money set aside for charitable causes and products they can donate or may be able to provide hands-on volunteer assistance.
Having a good understanding of your group’s needs and knowing how to approach and sell a business on your cause is important for securing donations. Here are some things to consider.
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